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The Ride Shakedown more generous than ever in 2012

$50,000 total purse, $20,000 to the winner

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Seattle, December 5, 2011 – The Ride Shakedown, an international snowboarding slopestyle competition, will be returning to The Summit at Snoqualmie for its third consecutive year on March 16 and 17, 2012. As for its big brother, the Canadian even will be celebrating its 11th year at Mont Saint-Sauveur, Quebec, on March 30 and 31, 2012.

This year, the American Ride Shakedown, much like its Canadian counterpart, will be rewarding its athletes more than ever. The total prize purse will increase from $35,000 to $50,000. As a result, the winner of the main event (jump-to-rail) will now walk away with a check for $20,000.

“We continue to develop our two events that have built up a very good reputation. Our mission is to develop and expose snowboarding, its athletes, its lifestyle, and everything related to the snowboarding world”, proclaims Patryck Bernier, co-founder of Dizzle Entertainment, producing company of the Ride Shakedown. “Last year, over 5,000 spectators gathered at The Summit at Snoqualmie for the second edition. That gives us a good indication of a growing appreciation for the event on US soil”, he adds.

Scott Mavis, Ride Snowboards’ Vice President of Global Marketing, the competition’s title sponsor, is glad to see the competition gain ground. “The competition has built a steady following and is thoroughly enjoyed by all those in attendance. Its worldwide appeal resonates through athletes, industry people, and fans alike.”

See as a huge snowboard festival both for the forty-some international athletes and the 80 amateurs, the Ride Shakedown offers a unique competition format where there are minimal constraints on the athletes. The competition includes the mastery of two distinct disciplines: the jump (Big Air) and an original rail feature unveiled only on the first day of competition. Immersed in the heart of the action, the public enjoys an accessible and exciting front row seat.

Canadian Sebastien Toutant, one of snowboarding’s most recognized international athletes also known as a Ride Shakedown triple champion and X-Games gold medalist, is eager to master this unique course that always impresses by enabling high caliber performances. “Having a new setup every year is thrilling! We’re always looking forward to the unveiling.”

“I always want to compete in the Ride Shakedown, it’s one of my season’s musts“, says Toutant. “I love the atmosphere that’s set by the thousands of people in the crowd. I also like that it is set up to be a friendly competition between athletes and the format doesn’t put too much pressure on us. The competition is really up to par and the increased purse will definitely attract some big names in the world of snowboarding.”

Once again this year, there will be Ride Shakedown qualification events throughout the winter in USA and in the Quebec (Canada). For complete details, turn to our website www.rideshakedown.com.

The Ride Shakedown, soon in four countries

Introduced to Germany in 2011, the Ride Shakedown is preparing its next leap by heading to Japan in 2013. “Our global expansion continues. We are currently preparing an event for Japan in 2013 and a second edition in Europe, which will also be in 2013”, says Brendan O’Dowd, Drizzle Entertainment co-founder.

“We have had to change our European host resort, which has caused an added delay. Snowboarding is not among the development priorities for the 2011 Garmisch-Partenkirchen stadium managers; they prefer to focus on skiing. For this reason, we have not come to an agreement and will have to pass on the 2012 edition, giving us enough time to find a suitable alternative for the 2013 European event”, says Patryck Bernier.

Partners of the American Ride Shakedown

The 3rd American edition of the Ride Shakedown is made possible thanks to the support and participation Ride Snowboards, title sponsor, The Summit at Snoqualmie, as well as Bud Light, Rockstar, Muscle Milk, Root Sports (Direct TV) and Transworld Snowboarding.

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About Ride Snowboards

For passionate snowboard enthusiasts of all ages, Ride represents an uncompromised, fun-at-all-costs approach to life. Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision – to create a snowboard company for the people, built upon technical innovation, superior quality and living the dream. Today, based in Seattle, Ride continues to stay true to its original goals. For Ride, it’s not about being the biggest; it’s about being the best at what they do. Now offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity and has firmly established itself as a leader in the snowboard industry, doing business in 48 countries through its wholly-owned subsidiaries and distributor network. For the latest, visit www.ridesnowboards.com.

Dizzle Entertainment, architects of the Ride Shakedown
The two founders and partners of Dizzle Entertainment, Brendan O’Dowd and Patryck Bernier, from Montreal, Canada, have been providing event-oriented design, marketing and management services since 2004. Over time, they have added to these. They now provide services as athletes’ agents and consultants on the design and creation of snowboard parks. Today, Dizzle is credited with major accomplishments including design, branding and management of snow parks for Mont Saint-Sauveur International and the international snowboard events Ride Shakedown. They are also responsible for the design and distribution of Shakedown MFG, a clothing and accessories line available online at www.shakedownmfg.com. For more information: www.dizzleinc.com and www.rideshakedown.com.

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Material: Photos and videos available on the website (Press section) or upon request.

Source: Dizzle Entertainment Inc., www.rideshakedown.com

For more information: John Brice, BriceAndAssociates.com, (858) 405-4622; Josiane Betit, PR & Communications Director, Ride Shakedown 1-(514)-831-0276.